Reaching the Top 10 of the App Store

Product · The Family · Talk

The playbook that takes a game into the App Store's top charts, told for a room of founders. In French, at The Family.

A talk on what it actually takes to push a mobile game into the top charts of the App Store, and to keep it there: the live-services operating model, the content cadence, and the product decisions that turn a launch into a durable hit rather than a spike¹.

It is the same playbook I used at Halfbrick to take a four-year-old title back into the top 20²³¹, told for a room of founders at The Family, the Paris startup accelerator⁴.

Sources

1. GDC talk, 2015 (Internet Archive)
2. Game Developer, November 2014
3. Rebooting a Four-Year-Old Game to the Top of the App Store
4. Building the Best Product Team in Mobile Games

Links

• Watch on YouTube