Reaching the Top 10 of the App Store
Product · The Family · Talk
The playbook that takes a game into the App Store's top charts, told for a room of founders. In French, at The Family.
A talk on what it actually takes to push a mobile game into the top charts of the App Store, and to keep it there: the live-services operating model, the content cadence, and the product decisions that turn a launch into a durable hit rather than a spike.
It is the same playbook I used at Halfbrick to take a four-year-old title back into the top 20, told for a room of founders at The Family, the Paris startup accelerator.