Publishing on the Decentralized Web
IPFS Camp · IPFS Camp · 2019
What a creator-owned Substack could look like on content-addressed infrastructure: consumer publishing for the permaweb.
A talk at IPFS Camp on bringing product thinking to IPFS, specifically to publishing1.
The infrastructure already existed to host content no single server controlled. What did not exist was a publishing experience a normal creator would actually choose. I walked through what a decentralized, creator-owned publishing product, a Substack for the permaweb, would really need12: identity, a clean reading surface, distribution, and durability that never asks the reader to understand the storage layer.
It is the same instinct behind my IPFS-as-a-drive and DNS work345. The technology can be new; the experience has to feel familiar.
Sources
- Design Deep Dive on IPFS apps
- Design Patterns for the DWeb
- DNS and Marigold on social rollups (archived)
- Hyperminter
- Beyond Spotify: Direct-to-Fan Music
Gallery
- The design work behind the talk: a permaweb publishing home, mocked up for the Internet Archive.